QNET gears up for 2023 as it celebrates silver jubilee of success


DUBAI, United Arab Emirates — QNET, the prominent e-commerce-based direct-selling company, has announced a range of initiatives to commemorate its 25th anniversary celebrations this year. The company has announced that it is seeking increased growth in the MENA region in 2023, in line with the company’s pledge to continue its journey of success in its 25th year.

QNET has been dedicated to empowering individuals to start their businesses and achieve financial independence through entrepreneurship since its founding in 1998. The company has grown exponentially over the years and established a strong presence in over 100 countries worldwide.

Commenting on the incredible milestone, Mr. Hussam Eldin Elmilliegi, QNET’s Deputy Regional General Manager for the Middle East and North Africa, said, “We are proud of how far we have come since our inception. We have established ourselves as leaders in the direct selling industry and helped empower millions of entrepreneurs worldwide to pursue independence and economic freedom.”

“We hope to carry forward our success this year forward into the foreseeable future. With numerous accolades and accomplishments in 2022, we aim for another positive year in 2023, building a community of stakeholders and ambassadors, working together and contributing to a sustainable, collective experience around the QNET brand,” he added.

QNET has reported that the UAE, Morocco and Egypt are its three major markets in the Middle East and North Africa (MENA) region. The company also reported that its goal in 2023 is to continue expanding its reach in the MENA region. 

QNET also announced that its top-selling products were from the luxury watch company, Bernhard H. Mayer (BHM), which introduced several new and cutting-edge watch and jewellery designs. HomePure Nova water filters were also among the best-selling QNET products.

Notably, QNET’s annual V-Malaysia convention made a return as an in-person, international-scale, live event after a three-year hiatus. The event welcomed more than 15,000 participants from 30 countries to Penang Island, Malaysia. The five-day event featured a large exhibition of QNET’s health and lifestyle products, various training sessions, product launches, entertainment, and celebrity guest speaker, Sania Mirza.

QNET also boasted an immensely successful awards campaign in 2022 with a total of 44 awards (up from 33 awards the previous year), being awarded for its social media campaigns to RYTHM activities. QNET took home 12 wins at the 2022 NYX awards, five at the AVA awards, and two at the Stevie awards. Further, the company also took home trophies from Hermes Creative Awards, Vega Digital Awards, LIT Awards, The Gold Standard Awards, Telly Awards, and International Business Awards.

Moreover, QNET reaffirmed the pledge to continue its unwavering advocacy of corporate social responsibility (CSR) activities for causes that it considers important. Most notably, the company showed solidarity with breast cancer patients and survivors at the ‘We Conquer’ Breast Cancer Awareness Drive during Breast Cancer Awareness month.

In 2022, the company also kicked off FinGreen, its signature financial literacy programme aiming to develop healthy financial habits through education and training in the most vulnerable communities, especially among young adults to empower women and youth in emerging economies. 

QNET’s luxury watch brand, BHM has also reiterated its commitment to sustainability by transitioning all its product packaging to be more sustainable by using only certified ethical suppliers and recyclable materials. The company only works with suppliers that are certified members of the Responsible Jewellery Council.

Additionally, QNET launched its Green Legacy project in partnership with Certified B Corporation, EcoMatcher, to address global deforestation and preserve wildlife habitats. As part of this initiative, QNET planted a new forest in the UAE with a thousand trees, as well as forests in the Philippines and Kenya.

The company also organized vast reforestation efforts in Boghni region, a province of Tizi Ouzou in Algeria on the International Day of Forests. The campaign was in response to 3,000 recorded forest fires in the country which burned an area equivalent to 30,000 soccer fields.

QNET launched a global campaign through the RYTHM Foundation to advocate for water security and sustainability around the world. One such project was the company’s initiative, in partnership with Water for Africa (WFA) to provide clean water to rural Tanzania by building wells with the first water well, built in the Mtwango village in the Mifindi district providing clean, safe water supply for close to 2000 people.

The company was also present at the 5th annual Cairo Water Week, represented by Hussam Eldin Elmilliegi, to showcase its water sustainability initiatives, including its innovative HomePure water filtration system. QNET also had an active presence at the 9th World Water Forum, taking place in Dakar, Senegal in 2022. 

Ms. Malou Caluza, CEO of QNET, said, “We are excited for another successful year in 2023 and look forward to creating a sustainable and positive experience for all our stakeholders. We need to live up to the standards that we have set over the years for the QNET brand and are looking forward to pushing it to new heights in the new year.”

Notably, QNET also announced the launch of the Direct Selling Disinformation Centre (DSDC) to combat the proliferation of disinformation and misinformation about the direct selling industry and its brand. The DSDC will ensure that best practices are followed within the direct selling industry, including transparency, realistic expectations for partners, and accurate product descriptions and claims.

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