Paksitan’s Superior University presented S Couture Fashion House of SOAAD at Runway Dubai 2022


Superior University Lahore presented S Couture fashion house of SOAAD (School of Arts and Design) at International platform of Fashion show in Dubai

Five talented students with two Faculty members went to Dubai in November 2022 at “Runway Dubai” Fashion Show. The platform is rapidly gaining importance in Fashion Industry with the participation of designers across the globe.

In designer’s show category, S Couture Fashion house powered by Superior University presented its first Capsule collection.

Collection was highly appreciated and their performance on ramp went well esteemed by the media, fashion professionals and audience. S Couture got the order query from the customer on their collection.

It is great moment for Pakistan, Superior University and the Faculty to achieve this Hallmark.

S Couture Fashion house powered by Superior University is the only fashion house in Pakistan, which is working under academic institute where faculty of SOAAD school of Arts & design along with current students of fashion design department occupied with brand and hands on experience of fashion industry and current market trends.

The Capsule Collection titled “THE ROYAL REVIVAL” bestow at Runway Dubai 2022 in November.

This collection aptly titled, the Royal Revival, employs innovation & fusion of traditional classics with modernistic chic to rethink concepts & reengineer them with elegant details, phenomenal artisanship & bespoke finishes. The outfits have similar details of fabric manipulation, loops, buttons, pearls, scallops, belts, jackets and silk gowns. It has a royal, divine, extravagant look. It is a capsule collection consisting of five outfits and every individual has story along with named and explained as followed:

The five bespoke exclusive outfits enclosed in capsule collection and every outfit has its name and story.

  • The Miracle Garden
    The rhythmic softness, the calmness of peachy pink and the blush of floral bloom, this outfit is as simple as the purity of Mother Nature. It stands out for its minimalism and its simplistic sophistication. This is the look of Pakistan’s traditional attire, a three-piece outfit with kameez, shalwar/pants and dupatta.
  • The Gorgeous Grey
    As its name calls itself the Gorgeous Grey, this piece speaks itself out with its entire look. This well-constructed brocade grey peplum Jacket settled down with the softness of silky Grey drapes of two-sided saari that wraps two ways, from the front as well as from the back. Tied up with pearls and crystals bejeweled belt, It is indeed the gorgeous one.
  • The Label Red
    This silky shiny red bottled up at the waist with brocade belt, upholding the entire feminine feel to it is another masterpiece we have in this collection. It’s trail and a prominent oversized bow tie gives it that look of a headstrong beauty.
  • Your Majesty
    This ultimate Royal Luxury adorning the throne of the highness, the Majesty, is one of its own kinds. The crisp outlook of brocade jacket, the dominance of solid black gown with its floor-sweeping trail, the sheen of gold the extravagance of its elongated cutline is all summing it up as the majestic one.
  • The Glorified
    This is our grand finale outfit. As the name suggests it is the most celebrated and the most magnificent of all the five dresses in this collection. The transparency of fabrics, the shape, its volume, and its bling, the combination of pure white and off white makes it feel all divine and glorified.


Core team of S couture Fashion house is

Head of Advisory: Dr. Nabeel Amin (Dean SOAAD)

Creative Director: Zeeshan Ali Adnan (Program Lead Fashion Design | Fashion Marketing & Merchandising)

Director Sustainability & Internationalization: Muhammad Fawad Noori (Assistant Professor @ SOAAD)

Brand Manager: Farwa Ali Kazmi (Assistant Professor @ SOAAD)

Head of Productions: Ali Imran (Lecturer @ SOAAD)

Social Media Team: Saad, Sabah & Sabir (Students of SOAAD, Fashion Department)

Official Photographer: Muzzamil Latif (SOAAD)

Student Internees: Noor, Mehreen, Sabir, Saad & Moed (Students of SOAAD, Fashion Department)

Sylvia Lohan

Fashion and photography addict, interested in languages, culture, traveling and all-things-beautiful.

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