Breaking the mould of traditional luxury, Natalia Petruch is poised toredefine elegance with a fusion of timeless romance and eco-consciousluxury just launched online.
“We want our customers to understand that we care about them,” says Natalia, the founder and creative director, “and that we’re taking responsibility for the products and additional waste we produce with it.”
Natalia Petruch invites customers to send the used items back to recyclethem, incorporating them into the next sampling. They have an idea to one off garments using previously loved items to give them a second life. Additionally, the brand offers alterations and mending services, ensuring vitality and prolonged life for each product.
Crafting an Enchanting Narrative: Natalia Petruch’s inaugural collection weaves an enchanting narrative, drawing inspiration from historical motifs to create a modern expression of romance. Nostalgia, melancholy, and a touch of modern femme fatale converge, promising a collection that transcends conventional boundaries.
Online Elegance, Offline Impact: Breaking the norm, Natalia Petruch chooses an online-exclusive platform, producing most items on demand for an eco-friendlier approach. The connection with customers transcends the transactional, with a strong presence on social media creating a community around the brand.
Elegance Redefined, Sustainability Elevated: In a world of choices, Natalia Petruch emerges as a beacon of sophistication, where elegance is redefined, and sustainability is elevated to an art form. The unveiling on February 24th marks not just a fashion debut but a ground-breaking moment in eco-conscious luxury.
Note on the founder and creative director Natalia Petruch:
Graduating from the London College of Fashion in 2017, she seamlessly transitioned into a dynamic professional career, collaborating with esteemed names in the fashion industry.
In 2023, propelled by a genuine passion for enchantment and individuality, Natalia embarked on the journey of creating her own brand. This endeavour mirrors her dedication to infusing fashion with a touch of magic and a distinctive perspective.
