London-based technology brand “Nothing” enters Kingdom of Saudi Arabia Market with Jarir Bookstore


Riyadh, Kingdom of Saudi Arabia — Jarir Bookstore, KSA’s longest established bookstore and leading consumer tech retailer, has announced an exclusive partnership with London-based technology brand Nothing, bringing Phone (1) to the Saudi Arabia market.
Phone (1) will be available across all stores and starting from the 1st of March 2023. Also, through this collaboration, Jarir Bookstore will offer premium service solutions for repairs, warranties, and other service solutions to all Phone (1) consumers.
“Jarir is excited to partner with another quick-rising tech company that is offering something unique and different to the Saudi Arabian market.”, said Nasser Abdulaziz Alaqeel, COO of Jarir Marketing Co. He added, “We look forward to bringing the iconic, and highly regarded, Nothing tech products to Saudi Arabia.”
The Phone (1) has received international recognition for its innovative design, including the award for “Best Inventions of 2022” by TIME magazine for its transparent back and unique Glyph Interface composed of 900 LED lights, a new way of communicating that minimizes screen time. The unique light patterns, paired with individual contacts, allow the user to know who is calling with in-house designed ringtones- offering an ultimate personalized experience.

The Nothing Phone (1) is equipped with the latest technology, featuring a custom-built Qualcomm® Snapdragon™ 778G+ processor, a 50 MP flagship dual camera, and a refined Nothing OS. The phone also boasts a 120Hz OLED display, ensuring a premium user experience.

“We’ve been inundated with requests for the Phone (1) to make its way to Saudi Arabia, and therefore we’re absolutely thrilled to announce our partnership with Jarir Bookstore who is the leading retailer here.” says Akis Evangelidis, Co-Founder and Head of Marketing at Nothing. “With its unparalleled design and cutting-edge technology, Phone (1) has been one of the most anticipated smartphone launches in recent years. We are excited to bring it to a market like Saudi Arabia, where people have a genuine appreciation for innovation and great design.”

Phone (1) has a 100% recycled aluminium frame, making it light and robust, while over 50% of the phone’s plastic components are made with bio-based or post-consumer recycled materials – an industry-leading percentage.

The addition of Phone (1) to Jarir’s product portfolio is a testament to the company’s commitment to staying at the forefront of emerging industries and providing the latest technology solutions to its customers. Phone (1) is available now at all Jarir branches, in store, and online.

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