Inaugural Launch of Minimalist’s Initial Outlet at Mirdif City Centre


Dubai – Minimalist, a UAE based e-commerce platform founded in
2016 is proud to announce the opening of its first branch in Mirdif City Centre. The
grand opening marks an exciting milestone in the brand journey of providing luxury
experiences with simplicity at their core. The brand established a reputation for creating
the finest premium watches, jewellery and sunglasses, and has now expanded its range
to leather goods and perfumes designed in Dubai and catering to both men and women
in the GCC who embrace the minimalist lifestyle.

True to its identity, the Minimalist’s store design captivates visitors with its understated
elegance, crafting a sensory experience that mimics its core philosophy, including a VIP
Room for a more personalised shopping experience. The new branch introduces a blend
of luxurious design elements, where curves and featured units seamlessly integrate the
essence of minimalism.

Were excited to have this opportunity to show the face of the brand by giving each
person a unique experience,” says Ahmad Yousuf, founder of Minimalist. The store is
the fruit of our team combined effort for the past 1 year to embody the essence of the
brand. From design to storytelling – this is an adventure that we would love to share
with each person.

Located in Mirdif City Centre, Minimalist new branch offers an easily accessible luxury
experience, strategically positioning itself within a thriving local community. The brand
aims to provide more than just a shopping trip; it an opportunity to experience
immersive and rich storytelling woven into the store design.

Among the remarkable displays are unique limited-edition pieces that showcase
Minimalist commitment to crafting distinctive offerings. Additionally, a mesmerising

perfume counter takes visitors on a journey from the initial stages of perfume creation
to the final products displayed in-store. A dedicated display also unveils the intricate
transformation of genuine camel leather into the luxurious leather goods, all made in
the UAE.

“Our journey began 7 years ago and with a wide range of products from watches,
jewellery, sunglasses to leather goods – we continue to expand our footprint within the
region,” Ahmad remarks.

As Minimalist opens its doors, the brand invites Dubai clientele to experience the
harmonious blend of luxury and minimalism firsthand. The new branch reaffirms
Minimalist commitment to elevating shopping experiences by infusing elegance and
simplicity into every aspect.

Minimalist was created with a vision to create simple products inspired by Emirati
culture and heritage. It is the first of its kind to have watches with intricate details,
featuring dials that are designed with Arabic numerals.

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