In line with His Excellency’s commitment to fostering the growth of the Emirates’ sons and daughters, Sheikh Nahayan Mabarak Al Nahyan graces the 2023 edition of Tawdheef x Zaheb


Abu Dhabi, United Arab Emirates — His Excellency Sheikh Nahayan Mabarak Al Nahyan, Cabinet Member and the Minister of Tolerance and Coexistence, officially opened the 2023 edition of the Tawdheef x Zaheb Exhibition. This premier Emiratisation program and career fair took place at the Abu Dhabi National Exhibition Center (ADNEC) and was attended by a number of dignitaries from both government and private institutions.

His Excellency Sheikh Nahayan Mabarak Al Nahyan emphasized that a crucial priority for our wise leadership, led by His Highness Sheikh Mohammed bin Zayed Al Nahyan, the President of the U.A.E. (may God protect him), is the commitment to empowering the sons and daughters of the Emirates. He highlighted that the directives of His Highness (may God protect him) underscore the provision of comprehensive support for the youth of the Emirates, offering every conceivable opportunity for their training and empowerment so as to prepare them for future leadership roles across diverse fields. Sheikh Nahayan underlined that the Tawdheef x Zaheb Exhibition serves as an excellent platform facilitating the convergence of government and private institutions with Emirati youth seeking employment in various domains. He extended his best wishes for success to all involved.

Explaining the larger significance of the event, Fadi Harb, Event Manager of Informa Middle East, the organiser of Tawdheef x Zaheb, said, “The increase in Emirati private sector employees from 2022 to 2023 amounts to an all-time record, reflecting the highest-ever rate of Emiratisation recorded in the UAE private sector. Given this, the recent move by the UAE’s visionary leadership to further increase these numbers, backed by financial penalties for non-compliant employers, reinforces their absolute commitment to the government’s Emiratisation goals, beyond everyone’s expectations..”   

Commenting on PwC’s participation, Khaled Bin Braik, Consulting Partner and Emiratisation Programme Leader, PwC Middle East, said: “We were thrilled to attend Tawdheef x Zaheb as it provided us with an empowering platform to meet determined and qualified Emirati talent. To date we have trained over 6,000 Emiratis through our programmes and our plan is to continue to invest significantly in the national upskilling agenda.”

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