VANCOUVER, Canada — airG Inc., a leader in mobile content billing and distribution, today announced a multiyear collaboration with the National Basketball Association (NBA) to make live NBA games more easily accessible to fans across the Middle East, Latin America and India.
The multiyear collaboration will allow fans to subscribe to NBA League Pass – the league’s premium live game subscription service – using their mobile phone account or pre-pay airtime credits across airG’s 50+ mobile operators that collectively reach more than 1 billion subscribers in 19 countries throughout the Middle East and Latin America, as well as India.
“Having grown up watching all the NBA stars of our generation, it is with great delight that we at airG can play a small part in bringing the magic of the NBA to a whole new generation of fans around the world,” said airG CEO and co-founder Frederick Ghahramani.
NBA League Pass features every NBA game live and on-demand (including all regular-season NBA games, the NBA Playoffs, and the NBA Finals) available for streaming across mobile phones, tablets, desktops, and interactive TVs. This year, NBA League Pass will also feature the following pre-season and regular-season games played in international markets:
October 5 & 7: NBA Abu Dhabi Games (United Arab Emirates);
October 8: NBA Canada Series (Vancouver, BC);
October 12: NBA Canada Series (Montreal, Quebec);
November 9: NBA Mexico City Game (Mexico City);
January 11: NBA Paris Game (Paris, France)